Homes.com is the Best
In these Super Bowl ads for Homes.com, our fictitious CEO and his right-hand exec (played by Dan Levy and Heidi Gardner) want to tell the world that Homes.com is the best. But the company’s lawyer insists that they’re just not allowed to say that legally. So, they find a bunch of different ways to say it, including enlisting the Voice of God…
The campaign was featured in over 100 articles. Little Black Book asked me to write a piece about making the spots, and Ad Age named it the 3rd best Super Bowl campaign of 2025.
