The Inadvertent Leader
Homes.com is a revolutionary new home-shopping platform entering an already crowded marketplace, which is why they subtly announced their arrival with a $35 million launch campaign on Super Bowl Sunday.
Our spots star Dan Levy as Luke Homes, who recently inherited the company from his great uncle. He believes he has the bold new vision and fresh perspective to change home-shopping forever. Heidi Gardner plays his reluctant second-in-command, who’s just inherited this overzealous new boss.
Our Super Bowl teaser ad shows how Luke came up with Homes.com’s new tagline all by himself.